Utilizing Design for Organizational Success
Experience, results and recommendations by the Slovene Competence Centre for Design Management
Seven Slovene companies share their experience on how integrating design into business processes and implementing design management has changed their mindset, innovation potential, problem solving and market behaviour.
134 pages, soft cover
Video case studies
From the book
If you went and asked a hundred customers what they associate with Adria Mobil ten years ago, the answer would be: quality and affordable price. If you ask the same today, the answer would be: quality and good design.
Design is like medicine: to benefit from it, it has to be prescribed by someone who knows how it works. Either that, or you need to learn how to use it yourself.
Design presents an opportunity to connect both the conscious and unconscious needs of our customers to our abilities and products. It opened our eyes to an amazing scope of possibilities and opportunities in our company that we need to acknowledge and turn into our benefits on the market.
Due to all the knowledge we acquired, changes made and plans that we made, we believe our chances of realising the company’s vision are now better than ever. There is still a lot to do and even more to learn, but the best thing is that, now, we really want to do it.
Finally, the world in Intra no longer revolves around Lumens, Luxes and efficiency, but also around design, our users and how the light affects them.
KCDM is an exceptional model for producing and gathering knowledge on design management. It strives for tangible results in companies and often exceeds the set goals.
In the past three years, SIP has experienced a rapid growth. The main reasons for that are the implementation of design and an improved understanding of our end users.
Brigitte Borja de Mozota, PhD
Honorary Professor, Paris Ouest University; Founder of Designence™ modelLinkedIn
Director, National Museum of Architecture and Design (MAO)mao.si
Senior Brand Strategy Consultant, BrandTrust; Brand Manager and Head of HR, SIPwww.brand-trust.de
Frans Joziasse MSc/MBA
Founder and CEO, Park Design Management, Growpark.empdl.com
Mojca Mihailovič Škrinjar (Slovenia)
Founder, Design Business Consulting; Head of Specialist Trainings and Validation, KCDM projectsLinkedIn
Co-founder and CEO, DUCOwww.ducontact.com
Co-founder, Gigodesign; Lecturer, Academy of Arts and Design, University of Ljubljana; CEO, KCDM projectsgigodesign.com
Lynne Elvins MSc/BA(hons)
Founder, Design Rally; Independent Design Managerdesignrally.co.uk
About the Book
The book showcases the experience of seven Slovene companies that were a part of one or both editions of the Competence Centre for Design Management between 2012 and 2019. The cases are presented in a way that grants insights into the reactions and decision-making of the companies when faced with different challenges.
The book describes the growing role of design in each company based on the Design Staircase model. It also features information on the kind of education and competence building each company underwent as part of KCDM, along with the profiles of the employees involved and resources spent. The companies presented vary in size, industry and background. This way, their cases can be relevant and helpful to different organisations that are looking for examples of good practice. Added to that are some hints on where and how to start with design management, written by some of the most influential experts in the field.
Some of the content may be quite detailed. We wrote the book not to be read as a novel, but rather to inspire managers and decision makers in the companies, students and policy makers to tap into the field of design, recognise its potential and start including it in their business strategies and policies in order to make them more successful and relevant.